PROJECT / ilsong-foundation-identity-02
ILSONG FOUNDATION / HALLYM UNIVERSITY MEDICAL CENTER
IDENTITY SERIES 02
Part two of Hallym’s identity series, combining archival imagery, cultural metaphor and institutional history.
The film approaches institutional identity indirectly, using the evolution of recorded culture and memory as an editorial bridge into Hallym’s own history. Archive, photography, typography and music are layered to show change across generations while returning to the values that remain shared. The form is closer to a visual essay than a conventional chronology.
YEAR2022
CATEGORYHEALTH / BRAND
SCOPEBRAND IDENTITY / ARCHIVAL EDIT / MOTION GRAPHICS